Understanding advertising standardisation in a European context: An empirical model (paper.pdf) : European Marketing Academy
In: PROCEEDINGS OF THE EMAC CONFERENCE CONF 34:Paper #2-Paper #2; Jg. CONF 34 (2005) S. Paper #2
Konferenz
Zugriff:
Titel: |
Understanding advertising standardisation in a European context: An empirical model (paper.pdf) : European Marketing Academy
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Autor/in / Beteiligte Person: | Okazaki, S. ; Taylor, C.R. |
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Quelle: | PROCEEDINGS OF THE EMAC CONFERENCE CONF 34:Paper #2-Paper #2; Jg. CONF 34 (2005) S. Paper #2 |
Veröffentlichung: | 2005 |
Medientyp: | Konferenz |
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