Different positive feelings, different advertising effects: the case of cosiness, romance and excitement (paper.pdf) : European Marketing Academy
In: PROCEEDINGS OF THE EMAC CONFERENCE CONF 34:Paper #3-Paper #3; Jg. CONF 34 (2005) S. Paper #3
Konferenz
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Different positive feelings, different advertising effects: the case of cosiness, romance and excitement (paper.pdf) : European Marketing Academy
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Autor/in / Beteiligte Person: | Faseur, T. ; Geuens, M. |
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Quelle: | PROCEEDINGS OF THE EMAC CONFERENCE CONF 34:Paper #3-Paper #3; Jg. CONF 34 (2005) S. Paper #3 |
Veröffentlichung: | 2005 |
Medientyp: | Konferenz |
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