Modeling the Effects of Direct Television Advertising : European Marketing Academy
In: PROCEEDINGS OF THE EMAC CONFERENCE CONF 34:Paper #3-Paper #3; Jg. CONF 34 (2005) S. Paper #3
Konferenz
Zugriff:
Titel: |
Modeling the Effects of Direct Television Advertising : European Marketing Academy
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Autor/in / Beteiligte Person: | Chandy, R. ; MacInnis, D. ; Tellis, G.G. ; Thaivanich, P. |
Link: | |
Quelle: | PROCEEDINGS OF THE EMAC CONFERENCE CONF 34:Paper #3-Paper #3; Jg. CONF 34 (2005) S. Paper #3 |
Veröffentlichung: | 2005 |
Medientyp: | Konferenz |
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