"Sure, I saw sales, but it consumed me" from resilience to erosion in the digital hustle economy.
In: New Media & Society, Jg. 26 (2024), Heft 1, S. 71-90
academicJournal
Zugriff:
With increasing socioeconomic precarity and ecological threat, resilience has become the individual responsibility and moral obligation of the neoliberal subject. Digital labor platforms are a clear expression and beneficiary of this development, offering hustling as a way to gain resilience as a micro-entrepreneur. However, we present evidence to the contrary, demonstrating how hustling in the digital economy erodes resilience on a systemic level. For this purpose, we draw on an in-depth, ecological ethnography about Poshmark, a social commerce platform for predominantly female hustlers to sell clothes. We tell the story of a pattern set in motion by the rapid scaling of the platform, which requires hustlers to do more and more click-work to yield smaller and smaller sales. As a result, they are caught up in a runaway dynamic that erodes the resilience of the ecology as a whole. [ABSTRACT FROM AUTHOR]
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Titel: |
"Sure, I saw sales, but it consumed me" from resilience to erosion in the digital hustle economy.
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Autor/in / Beteiligte Person: | Ens, Nicola ; Márton, Attila |
Zeitschrift: | New Media & Society, Jg. 26 (2024), Heft 1, S. 71-90 |
Veröffentlichung: | 2024 |
Medientyp: | academicJournal |
ISSN: | 1461-4448 (print) |
DOI: | 10.1177/14614448211054005 |
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