Digital Engagement on Social Media: How Food Image Content Influences Social Media and Influencer Marketing Outcomes.
In: Journal of Interactive Marketing, Jg. 58 (2023-02-01), Heft 1, S. 1-15
Online
academicJournal
Zugriff:
Titel: |
Digital Engagement on Social Media: How Food Image Content Influences Social Media and Influencer Marketing Outcomes.
|
---|---|
Autor/in / Beteiligte Person: | Abell, Annika ; Biswas, Dipayan |
Link: | |
Zeitschrift: | Journal of Interactive Marketing, Jg. 58 (2023-02-01), Heft 1, S. 1-15 |
Veröffentlichung: | 2023 |
Medientyp: | academicJournal |
ISSN: | 1094-9968 (print) |
DOI: | 10.1177/10949968221128556 |
Sonstiges: |
|